May 2025

Dynamic Creative Optimization (DCO) lets you swap out ad elements like images, text, and calls to action in real time, based on who’s seeing the ad. It’s become a go-to tool for improving performance and making creative more relevant at scale. What the numbers say * Up to 30 % more marketing ROI when creative […]

Last week U.S. District Judge Vince Chhabria issued a set of 12 razor-sharp questions ahead of the summary-judgment hearing in Kadrey v. Meta—a lawsuit that claims Meta trained its Llama language model on “pirated” e-books. His order signals that courts are no longer asking whether AI training implicates copyright, but how deeply it cuts. Key