Listen to Aimi CEO, Edward Balassanian on the latest episode of Walter Thompson’s podcast. In this episode:
Edward Balassanian didn’t come from the music industry. He wasn’t a DJ, producer, or engineer. But to build Aimi, a generative music platform that helps creators and enterprises license and stream AI-generated music in real time, he knew he had to become fluent in both the art and the science of music. He embedded himself in the world of DJs and producers, hiring them to teach him music theory, mixing, and how music is made at the sample level. Today, Aimi’s music-as-a-service platform provides adaptive, royalty-free audio for enterprise clients across gaming, retail, and publishing.
“We see ourselves as kind of uniquely in the business of music AI for creation, not for imitation,” Edward told me in this July 2024 interview.
In this conversation, he explains: – How Aimi transitioned from a consumer app to an enterprise-grade platform – Why compliance became a competitive advantage – Why his team downsized after hitting product-market fit – What most AI startups get wrong about AI and creativity
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